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Regarding the possibility offered by technology and communications information, the British Hospital strengthen the bound with its associates and keeps close to them by providing access to different services, optimizing the use of tools which makes the interaction easier. “Our philosophy is to keep close to our members, is part of our organizational culture, taking advantage of the current multimedia for permanent contact and always keeping our own style”, explained the Graduate Sandra Bogado, the British Hospital Business and Marketing Manager. The British Hospital was the first hospital in making available to its members the possibility to manage reservation and appointments cancelations through its website, the visualization of the agenda, studies and programmed controls, the checking of the indication of supplies vaccines medication, the access to account statements, to other services and to the agenda, according to the history of each person, as well as other news. The hospital was also the first one in sending reminders to patients via e- mail and/or text messages, when they see or have the next appointment or medical control and recently, making available to the public the information about different activities and healthcare suggestions from its fan page. “The omni -channality is the modern way to stay closed enhancing the tools which allow the user´s experience to be complex and comprehensive”. All these tools are added to more traditional means of communication, such as electronic mailings with news, invitations and the magazine NEWS, with a compendium with everything that have been done in the year, academic activities, new services, articles of interest and specifically health promotions. These allow the British Hospital to reach positive influence on members’ life quality, by being close and helping them, for instance, to improve stress management, to control children dieting, to enhance the family information about teenagers, to enjoy a gastronomic workshop for parents and children, as well as listening to the psychiatric team on how bullying should be handled. “The vocation to be near to our members defines our identity, methods and tools can be changed but with the same target of improving the quality of life of those who trust us, detecting and even overtaking their concerns and needs”, said Graduate Sandra Bogado.